Search / 92 posts tagged Micromedia/

Do you remember in the old days when someone won gold in the Olympics; they maybe made the cover of a cereal box or got a television commercial?  These days, with all of the open access to micro media (social networking)…a savy person, or someone with the bucks to hire a  skilled publicist, has the whole world at their feet if they so choose.

Recently, a couple of product launches have caught my attention and I noticed them (100%) because of social media. I saw them on blogs, through my feeds, in Twitter messages and on Facebook. I did NOT see them on TV, in a newspaper/magazine/billboard or even on a traditional website.

UPDATE: We missed Tara Hunt’s Tweeting for Companies 101 and Dawn Foster’s guide for brands and corporate identities. Both Valeria Maltoni and Chris Brogan just posted about smart ways to use Twitter for business.

Both Valeria Maltoni and Chris Brogan just posted about smart ways to use Twitter for business. (*I’d love to say it’s clever blogger outreach strategy, but it’s just great timing.) Chris’ post is the kind of thing your company’s Twitterers should post on the wall as they get the hang of it: full of practical ideas, examples and humorous guidance on the hows and whys of doing it right.

David Cushman of Faster Future has this neat presentation about how PR works completely differently in networked environments, like on the web or mobile devices. It’s all about group behavior: Adapting Brands To The Networked World View SlideShare presentation or Upload your own.

Twitter still seems to be one of the bigger mysteries for many folks out there, particularly in the corporate sphere. No surprise, it’s one of those phenomena that aren’t easily understood at a first glance. (When looking at a few hundred web 2.0 services for a study I was working on, Twitter was one of the very few - maybe the only one - I thought wasn’t even worth signing up for.

A few weeks ago, local entrepreneur Peter Urban invited me to take part in one of his newest projects - an Internet TV show for small businesses called SmibsTV. Specifically he wanted to explore how small businesses can use Twitter to help themselves grow.

Last week, I listed out 9 reasons Why Brands Are Unsuccessful In Twitter, and other microblogging technologies. Companies are caught between the minutia of the discussions and their willingness to be human or add value to the conversations. Although a one-sided view of what’s going wrong, now let’s focus on what’s going right.

Rodney Rumford bluntly points out in this latest post about 33 Brands That Suck on Twitter (be sure to read the comments for more color). Most of them have been “Hijacked” (their corporate name scooped by an individual) and many remain dormant. Having a successful brand in Twitter is few and far in between, and here’s why.

Online etiquette is a fine line. Etiquette in social media is an even finer line still. I've noticed a particularly annoying trend emerge over the past couple of months and I wanted to bring it up to get it out there and get your take on it. It's thank you spam.