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Last week I had the opportunity to interview Tony Zito, the CEO for mediaFORGE, a company that “has widgets comin’ out their ads.” More to the point, mediaFORGE creates widgets as a new means of display advertising. What that means is they don’t do online advertising the way most people do.

A few of us attended this week’s Dealmaker’s Forum Under the Radar Social Media + Entertainment Conference in Mountain View. It’s a small conference, but one of the best, as it pushes all that’s great [more...]

Salt Lake City, Utah-based mediaFORGE launched a new interactive advertising platform focused on new media "widgets" yesterday, saying that its product will allow users to interactive with banner advertising campaigns.... (more)

mediaFORGE is the latest to enter the widget ad market, with a patented Flash display ad that essentially acts as its own, standalone application on a publisher’s website. In gaining feedback from some of its clients, mediaFORGE found that the adoption rate for widget ads weren’t as high as expected

mediaFORGE has launched a new interactive ad platform that marries banner ads and widgets. mediaFORGE’s widget focused offering adds fully customizable widgets as a rollover to traditional ads. As visitors roll over the ad, a flash-based widget appears allowing users interact with content, be it shopping, browsing specials, deals, viewing videos or pictures, or listening to music.

MediaForge Launches Social Marketing Widgets Written By Allen Stern - April 10, 2008 MediaForge is announcing the launch of what I am calling "social marketing widgets" today. The concept is pretty innovative and interesting. I spoke with founder Tony Zito to learn more about the product offering and why it works.

Life is “solitary, poor, nasty, brutish, and short.” Thomas Hobbes might say the same about life in the stock market for hedge fund managers. The mortality rate found in the hedge fund world is extremely high; it is an ecosystem that is filled with predators and would-be predators.

TechCrunch’s Michael Arrington has a very informative piece on the credit crisis and its effect on startups. Apparently, many startups are putting their venture cash in Auction Rate Securities, financial instruments that are normally very liquid and provide better yields than typical bank savings/checkings accounts.