New Ad Numbers are More Strong Indicators of Android's Growth
Seems like you can't swing a dead cat without hitting another example of Android's continued march to market domination. Whether the stats reflect device sales, handset development, or carriers' increased offerings, it's clear that Google's OS is continuing to explode.
And according the latest advertising numbers released by Millennial Media, there's even more evidence of Android's increasing strength. Millennial's most recent data show Android now has 46% of all ad impressions and generates 55% of all revenue from apps on the mobile network. While Android has been growing steadily, this is the first time it has beaten Apple's iOS in both categories. Apple has a 32% and 39% share respectively.
Android's growth has been incredibly strong all year, which isn't surprising as it is still young relative to iOS. The OS's numbers increased 141% from Q3 to Q4, and an incredible 3130% since January 2010. Apple's iPhone numbers over the same periods came in at only 12% and 14%.
Whether or not Android's continued growth numbers contributed to Apple's recent announcement that the iPhone will shortly be available on Verizon is unknown, though they couldn't have hurt. It will be interesting to take a look at numbers after the upcoming release and see just what effect Apple's latest move will have on the OS's blitzkrieg.
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