25% of Teens Mainly Access the Web via Mobile
When Facebook shares were suffering after their IPO last year, a major cause of concern was how they would monetize their mobile users. New research underlines just how critical this is.
The research, conducted by the Pew Research Center reveals that one in four American teenagers access the Internet primarily through their mobile phone. It also revealed that 75% of US teens own a cell phone, with half of those smart phones.
The report, titled “Teens and Technology 2013,” surveyed 802 teenagers (ages 12-17), as well as their parents, to better understand how U.S. teenagers are using technology.
Some highlights from the report include:
- 95% of teenagers use the internet, and 93 percent can access a computer at home
- 74% of teenagers get on the internet somewhat occasionally via phones and tablets, and one in four of them access the internet primarily through mobile
- 78% of teenagers own a mobile phone and 47% of those teenagers have smartphones specifically
- 37% of all teenagers in the United States own smartphones, an increase from the 23% in 2011
- 23% of teenagers own tablet devices, which is about the same percentage among U.S. adults
- While girls and boys are equally likely to own smartphones, girls aged 14-17 are much more likely than boys of the same age to get on the internet primarily through mobile (34% of girls versus 24% of boys)