5 Secret Social Media Marketing Trends
Sometimes Internet marketing’s hidden tribes and secret social and institutional rules are like high school. The cool kids know stuff you don’t, or seem too, and they never tire of reminding you of their status. When adoption moves as fast as 750 million people on Facebook in less than ten years secrets form. Sit on the wrong side of the social media marketing lunchroom and get spaghetti dumped on your head. I’m writing Five Secret Social Media Marketing Trends (some secrets will be on ScentTrail Marketing and some here on ScentTrail/Technorati) to help you avoid lunchroom pranks. Five social media marketing secrets:
- How Social Network Marketing Move For Not-For-Profits And For Profits Toward One Another (live on ScentTrail Marketing)
- The Implied Contract (What you can and can’t do in social media marketing)
- Digital F-Commerce – How To Be A Social Media “Juicer”
- The Coming Video Marketing Tsunami
- The Coming Mobile Marketing Tsunami
Since DailyDigital (profiled in Hope, Heroes and Startups) is releasing their new Facebook Storefronts at Demo.com’s “Demo Days” on 9.14 I’m writing #3. out of order because Derick promised a ScentTrail on Technorati exclusive first look at their Facebook store.
Social Media Marketing Secret #3. F Commerce – How To Be A Social Media Juicer
Juicers know how to link out from social networks to web properties they own without incurring wrath from social network overseers. This is a critical skill since content inside a social network adds to the power of the social network. Juicers move value, traffic and revenue over to sites they own by following some simple rules:
- Listen first, talk second, link third
- Don’t only link out to sites you own
- Careful with customer feedback
- Copy some content in
- Be informative but humble
- Make money with cool new tools like DailyDigital
Listening and Linking: Listen more than you talk and Be Generous In Your Linking isn’t hard to understand. If you go to a party and only talk about yourself where will you be at the end of the night? Alone and sorry.
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