An Interview with Gist's Greg Meyer: Part 1: The Power of Social CRM - Page 2
I worked for T-Mobile and Expedia, and as part of that, I discovered that I wasn't as good at the technology part of the business as I was about seeing systems, and connecting people and information, so I went back to school again and got an MBA from the University of Washington. I actually used those skills to make my current job, because my job is a combination of three things. I'm a customer experience manager, and I do high-touch customer support. I also do some product planning and recommendations for products from the user base, and then I also do some technology work as well as some traditional marketing evangelism and social media.
Could you give the uninitiated a kind of “thumbnail sketch” overview of what Gist is an how it works?
Continued on the next page
Sure. Gist is a web service that helps you to take all your contacts and keep them in one place. Whether your contacts live in a web email like Gmail or whether you use Microsoft Outlook or whether you'd like to take those contacts and incorporate the contacts on your phone, say your iPhone, Android or Blackberry device, or whether you are interested in connecting to the people you know on Twitter, Facebook, or LinkedIn, what Gist does is take into account all of those contacts and we go ahead and look out over 50,000 news sources and 20 million blogs and build the complete social business profile for that person. What that means is that you would see news about them or their company, and you'd also see a history of your interactions, and we do that, and make it all available to you on all those different platforms.