Angry Birds Creator Releases New Game; Amazing Alex
Rovio, Finnish gamemaker that is famous for Angry Birds, has released its new physics game Amazing Alex on Thursday. This game has been released for iPhone, iPod and iPad on iTunes and Android based devices on Google Play at the price of $0.99 and will soon be available for PCs, Macs, and Windows Phones as confirmed by the firm’s Tweet.
Amazing Alex comes with 35 interactive objects to combine, pop, bounce, recoil, smash, and crash into each other to create useful devices to be used in more than 100 levels to achieve different goals. The company has facilitated the developers and fans to develop and upload their own levels.
The game was actually known as Casey's Contraptions in which the users had to free the lead character’s toys by using physics. It was released by Noel Llopis, an independent game developer from California, and Mystery Coconut, Washington-based games studio, in 2011. However, the title didn’t achieve success and the property rights were sold to Rovio earlier this year after which it was removed from Apple’s iOS store.
Recently, the company has partnered with Activision to release Angry Birds on different gaming consoles. The company has already achieved the milestone of 1 billion downloads for its Angry Birds since its first release in 2009. However, the future of the company with Amazing Alex cannot be said with certainty.
"It's hard to know if they can bring their audience with them," said Jack Kent from IHS Screen Digest.
"If you look at a company in the wider games business like Zynga, they have used core brands like CityVille to add players to their next games and have had some success in doing that.
"But on mobile it's not as clear that Rovio will be able to do that, especially from a game like Angry Birds that doesn't have the same social connections - it's a casual game but you're not necessarily connected via a wider social network."