Apple Beats Android Device Makers on New List of Most 'Satisfying' Smartphones
For the ninth consecutive study, Apple has topped its nearest smartphone competitors to secure the highest standing on JD Power's customer satisfaction survey.
With a score of 855 (out of a possible 1000 points) Apple's iPhone has proven particularly appealing to the mobile masses with regard to its physical design and ease of operation.
Smartphone satisfaction is measured in the venerable survey by such factors as performance, physical design, features, and ease of operation.
Trailing Apple, however, are some of the biggest names in Android-powered smartphones, including Nokia, Samsung, and Motorola, each of which scored 793, 792 and 790, respectively.
“As the capabilities of wireless phones and their applications continue to expand, and as customers grow more reliant on their device, handset manufacturers have an opportunity to further shape the customer experience and impact satisfaction with better integration of services and more communication options, such as video chat,” says Kirk Parsons, senior director of telecommunications services at J.D. Power and Associates.
“It is important, however, that manufacturers meet the expectations of those customers who take advantage of such offers by ensuring the features are intuitive and, ultimately, rewarding to them,” Parsons concludes. “Providing an easy-to-use, yet powerful operating system with the ability to customize applications to suit individual needs is essential to providing a high-quality and rewarding wireless experience.”
To review these and other findings in the freshly published JD Power's Smartphone Satisfaction Study, click here.
Image via Jorge Carabias
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