Apple Fights on for "App Store" Trademark Against Amazon
Apple Inc., owner of the trademark “App Store,” has formally amended its trademark complaint against Amazon. Apple accuses Amazon of false advertisement for Amazon's use of the term “App Store” in a recent promotion for the Kindle Fire tablet.
Amazon utilized the phrase “App Store” when it marketed the Kindle Fire in September. The iPhone maker claims that Amazon's use of “App Store” could lead consumers to believe that Apple and Amazon have affiliated software marketplaces. The filing goes on to say that Amazon's ad was false or misleading, and could have caused confusion for consumers.
This customer confusion could be a costumer service nightmare for both Apple and Amazon as consumers might believe that Apple's “App Store” products are down-loadable and usable on Amazon's Kindle Fire.
Amazon's Kindle Fire promotions no longer include the phrase “App Store.” Apple first filed the complaint in March when Amazon used the phrase “Appstore for Android” when marketing its software designed to run on Google's smart-phone platform.
Amazon continues to use the phrase “Appstore for Android” in various advertisements on the internet. As of Thursday, there are 674,000 references to “Appstore for Android” on Google Image search.