Apple Smart TV is Coming
Now that the biography of Steve Jobs (written by Walter Isaacson) has hit store shelves today, all will be able to read about his life and ambitions, as well as what Apple has coming to our living rooms. Last week, Steve Jobs' biography was read by several industry insiders prior to its public release, and the following was published by one of those insiders, The Washington Post. It's a conversation between Steve Jobs and Isaacson where Steve talks about the gadgets Apple has made which have all changed the way we interact with media. The latest to come will affect the way we all watch TV.
“I’d like to create an integrated television set that is completely easy to use,” he told me. “It would be seamlessly synced with all of your devices and with iCloud.” No longer would users have to fiddle with complex remotes for DVD players and cable channels. “It will have the simplest user interface you could imagine. I finally cracked it.”
Rumors have been floating around the internet about Apple working on an Apple branded TV for a couple years now. A former Apple employee also stated that customers entering into an Apple store would soon be able to leave with an Apple TV set. It seems as though Apple is most certainly interested in getting into the TV market, and why not? They've changed every other type media interaction and made huge impacts. On Monday, Ticonderoga Securities analyst Brian White discussed with Apple investors that Apple TV would represent a potential $100 billion revenue stream for Apple, which is as good a reason as any to jump into television.
White believes that the said Apple Smart TV will be closely integrated with Apple's other media products and software. It would be interesting to see what they call this new television set as the name "Apple TV" already belongs to the $100 set top box. We'll all have to wait to find out, I only hope the wait isn't too long. I'll throw in the first guess as to when we'll hear about it, and that guess is next summer 2012 at WWDC 2012. How do you think Samsung feels about Apple getting into the TV market?