Apple To Launch Streaming Videos Soon
The speculation that Apple will soon launch streaming video has spread to many sources, many of those are credible sources. Even though Apple has not yet confirmed the rumor it seems inevitable, the economics alone seem to dictate this change coming soon to iTunes.
The system may not exactly be a streaming iTunes, but instead a streaming service married to iTunes. That service will probably offer some free content and use advertising as a revenue stream. The other speculation is that Apple may buy Hulu. Hulu is for sale and Apple has more than enough cash to make the purchase.
This would be exciting news for digital agencies. A Hulu/iTunes marriage would open up a very large advertising publisher. Millions of people already use the two services and each would complement what users find most annoying about them as stand-alone services. The other benefit this partnership would bring to the digital agency would be killing NetFlix. Millions of people use NetFlix, but a Hulu/iTunes would do everything NetFlix can do, but at a cheaper economics and offering better hardware integrations: Apple TV, computers, tablets, iPhone, etc… This benefits the digital agency because NetFlix is a subscription-based service without advertising.
The other benefit to digital agencies would be the preservation of Yahoo!. Without an Apple purchase, Yahoo! will probably end up being the new Hulu owner. Yahoo! has nothing else to compliment Hulu and given its track record might actually make things worse. Both Hulu and Yahoo! could disappear as advertising platforms if that deal is made.