Apple’s 10-Billionth Download Showcases App Store's Exponential Growth
Apple’s App Store has hit another milestone in digital content market—it's had its 10 billionth downloaded app. The App store, launched in July 2008, has taken less than three years to reach the 10-billion app mark that iTunes music store crossed after about seven years online.
Apple is rewarding UK-based Gail Davies, who downloaded the 10 billionth app with a $10,000 iTunes gift card. The downloaded game was a free app called Paper Glider, developed by the British company Neon Play, where users control a paper aeroplane. Ironically, she had nearly missed out on the gift card, when she thought the offer was a “prank call." She hung up, only to be persuaded by her app-downloading daughters that Apple was serious.
The 10-billion mark is a reminder of the power that Apple has built into its app-distribution model. Its competitors, such as Google, Microsoft, Nokia, and Research in Motion are still scrambling to replicate Apple’s app model success.
Encouraged, Apple is now trying to recreate the same success in the desktop and notebook area. It has opened a Mac app store this month and claims to have sold more than 1 million apps on its very first day. (However, the Mac app store suffered a hacking episode the first day too.)
More than 160 million iPhone, iPad ,and iPod Touch owners across the globe have contributed to the figure. A big number of free apps have helped accelerate the exponential growth of Apple’s app store and are promising to transform the mobile software ecosystem.