Blog Focus on New Advertising Techniques
Blog Focus is Technorati's daily roundup of the top stories as told by the bloggers of the world. Each day five posts, no matter how popular or nascent, will be selected by editors to portray a general unscientific reaction to discussion points around the 'Net.
Look, advertisers are mad at you. Not gonna lie about it. You keep adopting new technologies that exist (in their minds) to circumvent their desire to sell you material needs you didn't know you needed. That's downright rude of you and probably illegal.
You keep using that same technology to select your media intake to match your belief system exactly, leaving advertisers chasing you down fractional rabbit holes. (Also, how dare you diversify to the point that there's no typical American consumer anymore?)
So sure, advertisers are mad at you, but they want to kiss and make up. Or, y'know, at least hook up for a regrettable one-night stand with you and your credit card. C'mon, baby, you know those other consumers didn't mean nothin' to them; they're only selling to you!
A look 'round the blog world at how advertisers will hunt you down where you hide and cram their messages down your throat (but only after you visit the fine sponsors of Technorati who wish only to remind you of the simple pleasures of life achievable through their valuable goods and services):
• Boy Genius Report — Andrew Munchbach pauses between non sequitur references to popular culture of the last 35 years to let you know that Microsoft has purchased Family Guy characters Brian and Stewie Griffin to shill for Windows 7 during a comedy special. Sure, The Simpsons sold out earlier, but (as always) Steve Allen invented it.
• NewTeeVee — Liz Gannes brings us the good news. You clamored for it; you begged from your knees for the opportunity to experience it. Now it's here: contextual video ads through Google AdWords. Celebrate by enjoying your next viral video along with its pale imitator.Continued on the next page