CEO Interview: Permuto's Shaukat Shamim on The Premature Death of Display Ads - Page 2
Many people still predict the demise of the Internet display ad, suggesting that video, social networking and search effectively killed the banner ad. But Shamim and his investors are banking on the fact that the reports of its death are premature. Companies just need to apply the lessons from paid search to display advertising, he suggests. “The better your data,” Shamim says, “the more effective your ad is at connecting with its target. Ads that are relevant to a consumer create value for everyone.”
So what kind of consumer is Shamim? Read how he describes his experiences loving, hating and buying consumer products.
How would you describe yourself as a consumer?
I am an impulse buyer, there are some categories where my impulses are stronger, but as a whole, I buy things that are high in technology and high in fashion.
Speaking as that consumer…
What is the last app you downloaded for your personal use?
Zagat app, it is a fantastic place to find good restaurants and impress people in whichever city you might be traveling to.
What product is sitting in a “saved shopping cart” to buy soon?
Lenses. Particularly a Canon 35mm 1.2L lens. It is an amazing piece of art.
What product or service have you bought recently that most disappointed you?
A Windows-based PC.
What one piece of technology innovation would you say changed your life the most?
Web browser. It fundamentally changed how I moved from Desktop software world to Web world.
What product did your family or friends have before you, that you eventually had to buy, too?
A Canon 5D Mark II camera.
What was your most unusual job?
Being a computer science programming teacher in my second semester in college. It was for high school teachers, but unusual indeed.
What is your favorite place to shop?
Are you a Mac or PC?
Mac all the way.
What phone are you carrying now?
iPhone and Blackberry.
Twitter, Facebook or LinkedIn?
All of the above.