CES 2010: Microsoft CEO Ballmer Pitches, But Is Anyone Catching? - Page 2
The most enthusiasm came after Ballmer turned the keynote over to Robbie Bach, President, Entertainment and Devices. Bach brought the audience back to life with news that Xbox would support AT&T's Uverse and motion controls later in 2010. Joystiq had a reaction typical of most technology editors and bloggers. "This is certainly promising news for the country's 2 million U-verse subscribers (and the "more than 20 million living units" that the service is purportedly available in)."
A demonstration of the new Halo Reach brought the loudest applause of Bach's portion of the presentation, and probably should have served as the closing memory for most in the room. However, the Microsoft executive lingered a little longer and changed his prediction that 2010 would be a big year for Xbox. "I was lying. It will be the biggest year in Xbox history," he said, trying to rally the crowd. But, with only light applause from the crowd, Bach closed the show unceremoniously. "I guess that's it."