CES 2012: Glitzy Gadget Show Supersizes and Miniaturizes
Stopping to rock a pair of 3D glasses at the LG booth, and cordially posing with fans for photos, LL Cool J strolled the exhibits with two large security men at the 2012 International Consumer Electronics Show in Las Vegas. Present at the show to launch his music recording software, Boomdizzle, LL Cool J quietly mingled with the crowd and oogled the big screen TVs, mobile phones, and GPS dog collars that filled the halls of the yearly gadgetfest.
The words "seamlessly integrated" topped an informal poll of attendees as the most overused phrase by tech marketers at the show, since the convergence of mobile, cloud and home electronics worlds seems to have arrived, a concept that seemed revolutionary to the average consumer less than ten years ago. The next horizon for convergence, which has been demonstrated by Ford at the show for the last couple of years, will be automotive.
Ironically, the show continues to provide the mobile-addicted crowd with the worst cellular coverage imaginable, as the heavily taxed voice and data networks around the Convention Center buckle under the weight of the over one hundred and forty thousand attendees trying to find co-workers, keep scheduled appointments with buyers, and move around the gridlocked intersections near the exhibit halls to the hotel meeting rooms on the Strip.
Microsoft relinquished the spot as the show's opening night keynote, with their final performance this year, leaving a number of hardware, automotive, and chip makers poised to take that lead role, with manufacturers like Samsung, Intel and LG dominating the exhibit hall show floor this year.