Creating an Awesome Non-Profit Website on a Shoe-String Budget - Page 2
How Do I Drive Traffic?
There are two keys to driving traffic to your website: blogging and social media.
First, blogging will help your site continuously get indexed by search engines because you are updating new content frequently. Google and Bing searches are based on relevancy and timeliness. Each time you update content on a site or in a blog post, utilize tags that are relevant key words. This is especially true if you are addressing a newsworthy or trending topic. Relevant key words will help your content be found while a crucial discussion is happening in the social media sphere in real time.
A static website is like an old store front that never changes. The experience is unwelcoming and people may tend to look elsewhere, because the content isn't refreshed.
Second, social media channels like Facebook, Twitter and Pinterest will help you market the content that your marketing team or volunteers are working hard on. Share those stories across as many social networks as possible and then evaluate the ones providing you the most engagement. This will allow you to drive more conversations where your followers and fans are interacting, and of course, to your website or blog.
How Can Our Website Help In Reaching Our Organizations Goals?
Two additional elements your nonprofit website should always contain are ways for the community to get involved, financially or through volunteering.
First, be sure to leverage a donation functionality on your site. Give your visitors a way to donate to your cause via PayPal or credit card. If you want to go a bit further, offer a way to donate via SMS (short message service, or text messaging.)
Second, make sure to tell people how they can volunteer. Ask them to follow you on Twitter or Like your Facebook page to communicate quickly, provide the latest information, get them up to speed on where help is most needed and encourage them to spread the word.
How has your nonprofit website helped in driving the organizations objectives?
Vote to help Toyota give 100 cars over 100 days to nonprofit organizations. Each click is a good deed that can make a big difference.