Customer Development and The Lean Entrepreneur Go Mainstream
Lean Startup guru Eric Ries just announced the latest book by Patrick Vlaskovits and Brant Cooper, titled The Lean Entrepreneur: How to Create Products, Innovate with New Ventures, and Disrupt Markets. The Lean Entrepreneur will be published this fall by Wiley.
Following on their success of The Entrepreneur’s Guide to Customer
Development, their latest book will look at the future of innovation. The Lean Entrepreneur makes the case that iterative, customer-centric, data-driven product development methodologies like Lean Startup and Customer Development will be the de facto way to innovate due to the fast falling costs of bringing products to market. Innovators and entrepreneurs are now able to “touch” customers faster then ever before, and therefore those who run the most and fastest experiments will win the battle for market-share.
They include case studies by companies such as 500 Startups, BetaBrand, Method, AppFog, and others. In addition, they don't just discuss how and why, but why now!
Brant and Patrick drink their own kool-aid with customer development and are crowdfunding their book on InvestedIn. Through this platform, they have been able to pre-sell books to their early adopters while providing valuable early access to these people and polling them on what they're looking for so they can refine the book until Wiley publishes it. Also, they've listened to their followers and brought in everybody's favorite technology hungry dinosaur bot, FAKEGRIMLOCK to do all of the illustrations.
Have you read The Entrepreneur’s Guide to Customer
Development, Eric Ries' The Lean Startup, or Steve Blank's The Four Steps to the Epiphany? If so, what did you find most valuable and how did you execute on it?