Dailymotion Redesign Encourages "Snacking"

Author: Curtis Silver
Published: August 29, 2012 at 10:31 am
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According to Comscore, Dailymotion generates over 1.5 billion video views every month from 110 million unique visitors making it the 29th most visited website in the world. However, as Dailymotion continues to compete with video aggregation sites such as YouTube and Vimeo, the focus on the consumer and content discovery has always been at the forefront of their brand strategy.

With that, Dailymotion has released a completely revamped and redesigned homepage, in the spirit of content discovering. A layout that invites "snacking" on videos, Dailymotion Managing Director Roland Hamilton told Technorati that bringing the depth of content to the front was the main focus of the redesign.

"We wanted to solve the problem of discovery and allow our visitors to experience the content we have in a fun and interesting format," he said via phone, "We've been working on this since March of this year and the idea is to create a homepage that is better representative of the depth of content we have on Dailymotion."

At first the front page has very overwhelming first look, set up similar to the grid based design of Pinterest (Mosaic mode), but there is an option to drop the feed into a more Facebook timeline (Feed mode) type feel, something a bit more vertically linear. The front page features automatic playback, without having to click through to the video page. In addition, the top navigation lets you filter quickly for the type and genre of video that you want to see, if not all of them.

Said Roland, "We have almost 100 different choices on the homepage. You are able to watch the content actually on the homepage. It enables you to understand what content is there, you can flag it or add it to playlist later or drill down and view the content page for similar content or you can just snack on the front content page."

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Article Author: Curtis Silver

Former Co-Executive Editor of Technorati.com. Visit Kupeesh.com

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