Decisions, Decisions… Android, iOS, Windows 8 or HTML5?

Author: Jim Haughwout
Published: November 29, 2012 at 7:23 am

The last month has introduced much new food for thought if you are trying to decide which mobile platform to build on first:

It has definitely been an eventful pre-Holiday Season in mobile.

Which Platform To Build On First?

If you are Fortune-500 company with a big mobile budget the decision is easy: build on several. If you are smaller, you probably can only build one or two at most (or at least one to start on first). Which one do pick? The answer is actually simple—if you ask two key questions about your intended user base.

Question 1: What is the (Intended) Usage Pattern of Your Customers?

Notice that this question does not ask, “What is the Intended Usage Pattern for Your App?” Why? Because sometimes building an app is the wrong thing to do.

Apps are really fun to build. However, they require a lot from your customers. First they have to find the app. Then they have download and install it. Then remember to open up and use it. That’s a long chain of dependencies required for success.

If your customers use your product regularly—and this use is transactional or highly interactive in nature—then build an app. Open Table is a great example: I book dinner reservations several times a month, on the spur of the moment. It is much easier to do from an app, especially one that needs to interact with other Apps on my device (i.e., calendar, telephone, maps).

Continued on the next page

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Article Author: Jim Haughwout

Jim Haughwout (pronounced “how-it”) is passionate about creating tech that changes how people live and work. Currently combining M2M, Mobile, Big Data and SaaS to optimize the Internet of Things (IoT) at Savi. …

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