Dorthy, Jinni: Your New Search BFFs - Page 2
While Dorthy is more of a cocktail party host, making social introductions to new people and interesting things, Jinni is the friend that gets your particular moods and favorite things. Jinni focuses on very specific recommendations about your taste in movies, and while she'll introduce you to people with similar likes and dislikes, Jinni isn't really the host of the party. Rather, Jinni performs like a food taster who tells you what dip you'll love and when to stay away from the sushi. And Jinni will support you at any party where there is movie talk, enabling you to watch via Amazon, Netflix and other online entertainment services. Jinni's expertise comes from around 50 genes she has identified for each movie, which makes her much more succinct in nailing what you're going to want to watch.
In Jinni's case, limiting the search domain to movies helps her create deep content expertise and use that to unravel nebulous, subjective concepts like mood and taste, which then map to the films' meta-data and provide an understanding of a movie's content. Beyond a social referral, Jinni looks for patterns in story line, character archetypes, and plot devices which can help associate the right results with the consumer's taste or mood at a particular moment. Dorthy, on the other hand, continuously works 24/7 to find people, places, and content across multiple sources related to the nouns and verbs in the "dream statement" you create. When Dorthy returns from her mission, she represents views of that concept from many dimensions and through a perpetually updated collection of knowledge she creates just for you.
As the Internet has become flooded with content, we all look to referrals from taste-makers, analysts, and friends, to help discover what is called "the long tail" of content, those shining lights of original insights and particular bits of information that are just right for us at a particular moment in time. Now though, it could be that we've all got new BFFs in Dorthy and Jinni, and the other smart girls we meet in this Internet search class.