Good Content Deserves Good Distribution - Interview with dlvr.it CEO, Bill Flitter
Dlvr.it was host to last week's Content Marketing Strategies Conference here in the San Francisco Bay Area. The conference placed emphasis on the evolving content consumption patterns of consumers, who today, more than ever, can choose what they read, watch, and share. Effectively engaging with consumers in this new paradigm all starts with the creation of good, consumable, what HubSpot calls, "remarkable," content. Assuming that's built, the distribution of this content is equally as important.
Dlvr.it (pronounced “deliver it”) is a self-service tool enables publishers, brand marketers and SMBs to engage and grow audiences by delivering their most compelling content to the right audience at the right time. While many social media platforms are trying to be all things, dlvr.it’s focus is strictly on our customer’s long-form content amplification (blog posts, video, etc). The way it works, brands write a blog post or a story, and dlvr.it gets it in front of interested readers at the places they discover and consume information. The platform does this by distributing content into the conversation on the top social networks, search engines, and onto mobile devices and tablets.
Technorati had the opportunity to speak with dlvr.it founder and CEO, Bill Flitter about the company's recently launch paid media distribution product – Promoted Stories. Bill explains, "Promoted Stories is a scalable solution for small and medium-sized businesses (SMBs) to extend the reach of their content including blog posts, video, images, and eBooks across the web to increase reach, visibility and engagement."
Promoted Stories amplifies the content to reach engaged targeted prospects across real-time content streams including social media audiences, RSS feeds, mobile, search, blogs and websites. The platform is a flexible way for publishers to integrate branded content as a new revenue stream. "To date, dlvr.it focused only on earned and owned media distribution," Bill recounts. "With Promoted Stories, for the first time, content can easily be extended beyond your own audience."Continued on the next page