Google Ads Will Soon Interact With You
In a fast growing world of technology, voice is rapidly replacing the typing as shown by the success of Apple’s Siri, Google voice search and Microsoft Kinect.
Google’s latest patent also shows the same thinking, but they have inserted the idea in advertising campaign.
In this patent, Google has described the use of voice to present a piece of content. In this system, voice input will be done, which will go to the content system, the platform, present there, will check the command response and execute the command to change the piece of content.
This patent detailed the conversion of vocal commands into text. The text is then compared to a set of commands related to the item in the content to determine whether any ad command is matching to the vocal commands. On the identification of the command, the item in the content is executed. These commands will change in appearance at some places. On the other hand, at some places vocal command will work, if a specific icon(s) or key(s) is/are pressed or in a particular motion or position of the mobile devices.
From Google patent;
To provide for interaction with a user, embodiments of the subject matter described in this specification (mentioned in patent) can be implemented on a computer having a display device, e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor, for displaying information to the user and a keyboard and a pointing device, e.g., a mouse or a trackball, by which the user can provide input to the computer. Other kinds of devices can be used to provide for interaction with a user as well; for example, feedback provided to the user can be any form of sensory feedback, e.g., visual feedback, auditory feedback, or tactile feedback; and input from the user can be received in any form, including acoustic, speech, or tactile input.