Google Crushes Piracy by Burying Their Content Deeper Into Search Results
Google is set to crush piracy on their dominant search engine. Google is set to bury pirated content lower into search results, while piling legitimate content on top. Music artists will most likely rank higher, as opposed to file sharing websites
For years massive entertainment companies such as Viacom have been battling with Google to get pirated content of their search results and YouTube. Now that pirated content may be buried lower down, peace may finally be made with these companies. Google posted on their blog:
"We are optimistic that Google’s actions will help steer consumers to the myriad legitimate ways for them to access movies and TV shows online,” said Michael O’Leary.
"The company received 4.3 million copyright removal notices in the last 30 days" Singhal wrote, who works for Google. "Sites with high numbers of removal notices may appear lower in our results"
"We aim to provide a great experience for our users and have developed over 200 signals to ensure our search algorithms deliver the best possible results. Starting next week, we will begin taking into account a new signal in our rankings: the number of valid copyright removal notices we receive for any given site. Sites with high numbers of removal notices may appear lower in our results."
Google also noted that courts can decide if a copyright has been infringed. "Google cannot determine whether a particular webpage does or does not violate copyright law."
In the future, expect sites as Hulu, Netflix, Spotify, Pandora, Last.fm, and We7 ranking higher when you search for music, TV and movies.YouTube is reportedly not affected by the new algorithm update, the main reason for this is probably due to Google owning YouTube. According to Search Engine Land, Facebook, IMDB, Tumblr and Twitter are also not affected by the piracy busting update.
Google has a transparency report page where you can view sites with the most copyright removal requests. Files tube being at the top, with over 1,000 copyright complaints.
What do you think of this? Will this reduce the amount of piracy in the world, or will most people know to skim through legitimate results to get to pirated content? Personally, I believe that it's not Google's job to police the internet. Leave your thoughts in the comments.