Google Launches New "Page Speed" Service
Since the advent of Google's Caffeine update last year, it's been more important than ever for the pages in your website to load fast.
Of course, the speed with which your pages load has always been important to your visitors and they should always be your first consideration, but have you actually taken the time to figure out just how quickly or slowly the pages of your site load?
You can do it with a test in Google Webmaster Tools, but you'll see that Google admits it's not terribly accurate. You can also use sites like WebSiteOptimization.com or WebPageTest.org, too. These give you pretty detailed analysis of the HTML and the elements of your page, in addition to external elements that may be slowing you down.
Page speeds can vary depending on the number of images, the amount of flash or other scripts used, and the page's general construction. But recently, Google introduced a new service to help webmasters make their pages load faster, and it's a very easy way get things done.
Called "Page Speed Service," Google simply takes your URL and speeds things up for their servers when you create a Google "alias" or Cname for your domain in your hosting account.This is pretty simple to do, and Google gives you step-by-step instructions for every facet of making your page "Page Speed" fast.
Begin by going to http://code.google.com/speed/pss/docs/overview.html in Google Code. Your first step is to learn just how much faster your page can be at WebPageTest.org. I was surprised to find that Google Page Speed had improved the load time of my blog's front door by a whopping 25%. In seconds, it's less than two, but in this "give it to me now!" world, it's still much quicker than the load time it had prior.
If you have some technical skill, you can find all of the pertinent information to apply to enter the Page Speed test program at the link above. After completing an application, Google will notify you if your site has been selected; however, no one except Google knows what criteria your page has to meet to be included in the test. I'd guess it should be a page that's already getting its share of search traffic and recommend that you're reasonably tech savvy or this probably isn't for you.