Google May Just be Going Around in Circles With its New Release
Google has recently created its' own version of a social media platform. It is called the Google Plus one network. Currently, it is in a kind of testing phase and many people are wondering if it will pass the grade.
My first impressions, I am not highly impressed by it. In my opinion,it just means that it will be another required platform for social media managers to update each day in order to keep up with everyone else. It does not really bring anything new to the table.
First and foremost,the design of it is boring,colorless and somewhat cold. So far,it does not seem to be highly customizable and this may hurt Google from an advertising stand point. Individuals and small business will have a hard time using this product to promote their brand.
That being said,one of the two features I do like is being able to place your followers into separate "circles." These circles or hangouts allow you to separate all of your contacts based on how they fit into your "circle of life." By default, Google creates the following circles:family, friends, acquaintances and following. You can create other customizable circles as you add contacts and grow your Google plus one network.
It is true,you can do this in some other social media platforms, but by far this is the easiest way - it is a simple drag and drop process.
The other feature that I find somewhat useful is being able to share your webcam within your hangouts. However,it is simply a matter of convenience and not really anything new.
So how does Google plus one compare to the other social media platforms currently available? You will have to judge for yourself when and if someone sends you an invitation to join their circle of friends.
I am supposing that after the initial testing phase, Google will add some improvements. For right now, I think Google just may be running circles around itself trying to play catch up.
Considering Google expects everyone to play nice in the sand box,show some creativity and value public opinion,I must say I find it a bit disappointing. Then again, maybe I had high expectations. For me, sorry to report but Google receives a failing grade on this one.