Google Over Optimized Site Crackdown - Is Your Site Good to Go?
Google Cracks Down, Again
Two weeks ago when Matt Cutts let the cat out of the bag about Google's plan to crack down on over optimized web sites, SEO teams from all over the world found themselves scrambling to conduct fresh site audits and backlink profiles in anticipation of upcoming changes. Over optimization has become the latest buzz word in search engine optimization, but no one is 100% sure how to go about checking their sites for signs of over optimization that Google may be most likely to notice and penalize them for. Today we'll be discussing the kinds of optimization that will throw up a red flag to Google, drawing their unwanted attention, and possibly penalties, to your SERPs.
Three Things to Look At
The inbound anchor text, title tag, and URL have always been important in terms of getting a site optimized for Google ranking: the more tightly these are bound together in a corresponding way, the better it looks to Google, right? Not so fast. These three things perfectly honed and aligned in a consistent way on a site every time without fail are something Google will begin to see as a sign of artificial optimization. The deliberate targeted matching of anchor text to links and the ratio of keywords appearing on a page are important: too little of this will get you promptly ignored by the search engines, but too much will get you blacklisted. Some SEO companies will claim to have a magical formula for balancing these factors in content. Don't fall for it. And all those SEO Wordpress plugins you've been using to get a certain number of keywords with an exact length for your titles and other fancy optimization tricks? They could be hurting you now. It's time to reappraise those tools and make some tweaks.
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