Google Says Goodbye to Black Hat SEO
By now the entire world has been alerted to the fact the Google algorithm and its companion robots are roving around the web re-indexing and prioritizing all websites it comes across.
What does this mean to you? As I understand it the Google universe is sick and tired of awful commercial-laden websites with no intrinsic value. These days it’s all too common that scam, spam, and phishing sites outrank thoughtful informative sites that have something to offer.
In order to rid the Web of these scam, spam, and phishing sites it was necessary to create and enforce a Web code of conduct so to speak. Google’s first attempt at reigning in the madness was to eliminate the use of the Meta Tag Keywords. All web designers use keywords to associate their sites with pertinent and supposedly unique words that portray what their web presence is all about.
The early nineties robust keywords garnered your site premium ranking in the search engines, which is what all companies, designers, and site owners want. Speaking from a designer’s point of view, we want you, the viewer, to find and enjoy our work. The keyword system relied on the integrity of designers to use only words germane to the website.
So much for the honor system, thousands of marketing and so-called Search Engine Optimization a.k.a. SEO companies emerged overnight promising page one listings in the search engines for a price. Those that paid reputable firms got the top spots and those that didn’t, well, you know they got lost in the shuffle and wound up one page 696,430. Not much of a chance of being seen is there?
Research indicates that most people don’t wander past page three. The real tragedy of this Black Hat Marketing is we, the surfing public, winds up with scams or just plain bad information. Cheating by associating irrelevant terms quickly became the norm. Tire companies mention a tantalizing Led Zeppelin snippet that lures music lovers to their site—only to find plain old tires.
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