Google + Traffic is Shooting Through the Roof
Many had doubts when Google rolled out it's social media site, Google +, in June 2011. These doubts are quickly becoming soft whispers as Google is proving to be a growing face in the social media scene. December proved to be one of the largest growth periods for the site. On December 11, 2011 Google + showed a traffic increase of +55% according to Hitwise. It tweeted a graph showing the huge increase in traffic.
Google has integrated many of it's popular services such as GMail and Google Reader. In December Google also implemented some changes in it's search algorithm that included more social media into it's search rankings. Part of this inclusion included Google +'s.
For example if you had recently +1'd something that was relational to the search you were doing then you would see that in your search. Also if people in your circles on Google + had +1'd something it would also show up. The more +1's that something got the more authority that it showed in the search engine results.
This is something that many have overlooked and I think that in the future will be important. This is an example of Google utilizing social media and content that is liked by others to be included in the search results. Google has always tried to be relevant and fresh in it's results but this change goes to show that they are working hard to improve continually.
This recent growth with Google + reminds me of the love affair that came about when Twitter launched. The number of users that are utilizing the social media site is growing daily. It is predicted that the site will reach more than 100 million users by the end of February according to DigitalTrends.com and an astounding 400 million by the end of 2012.
Google + has put it's mark in the social media world. While Google already has the largest share in the search world, it is also trying to gain a large share of social media. It's biggest competitor Facebook still has the largest traffic and number of users. The question is will Google + be the big dog in the future when it comes to social media?