Google's Algorithm Changed Again, But Where Are My Cookies?
Google recently changed its Algorithm, but as I search I am trying to see the changes. I read about the changes yesterday, but I am wondering if the my late read makes a difference.
According to the Official Google Blog: "Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent."
I decided to play around with Google to test out the changes. I am not sure if the changes are still being rolled out, but I got mixed results. When I search for sports scores I got very accurate and up to date results. When I moved to news stories is when I got varied results.
I looked up a trending topic and then I searched for stories on Google News, Facebook, and Twitter. When I went to Google Search I found that many new updates were not front paging Google. The big name media outlets were hitting front page from more than a day ago, while updated stories didn't appear at all.
This has left me wandering if the changes are as dramatic as reported on the Google Blog, boasting that 35% of the search engine results will be impacted. Search Engine Land first covered the story and reported it just as on the Google Blog. Later they did an interview with Google and it was uncovered that 17.5% of the search reports had already been impacted for an undetermined time period and that it now is at 35%.
The conflicting stories along with my search tests have me wondering if I got the warm cookies or the old ones that Amit Singhal, a Google Fellow, reported in his blog post on the changes.
What do you think? Do you see any difference in the results? Do you feel like you got some old cookies that were just heated up in the microwave or some "Fresh Cookies"?