Hacking Fitbit: Psychology, Game Mechanics, and Mascots - Page 2
Life is an Ego-Filling Game
As it is seen on the internet, many web applications are starting to understand and apply game mechanics in their technologies to connect with their users. Badges is a classic example. Besides providing a sense of achievement, it further enhances one’s image and pride.
Most importantly, if playing a game alone is not enough, those numbers that we mentioned before is a metaphor for the count of your points in a game. When you combine this with competition with your friends, the gaming phenomenon takes its full fruition.
Feed my Tamagotchi
Remember the viral Tamagotchis? They were Japanese virtual mascots that you had to constantly feed or it will die. This same concept is being applied into Fibit.
We have been talking about ego-boosting techniques, but.not to sound too selfish, Fibit also provides a way of emotional attachment to their product. It tries to bring life by incorporating the picture of a dynamic flower. You will want to carry your Fitbit anywhere because the more you walk, the more your plant grows. Fibit will become like your mascot, where you have to constantly feed it to avoid its death, providing an addictive sticky behavior: the Tamagotchi effect.
All these and previous factors compose the integrity of a perfectly design of a product that successfully combines the subtleties of both hardware and software techniques alike. Next time, when you design a product, you can learn from them.