How Effective Market Research can be Collaborated with Technology
There are several business and marketing entities that are currently being very well impacted through the technology and people expect the contribution of technology to be much better than the way how it has been for early days. Market Researches have been the key entities that hold most of these businesses by providing information related to the improvements of the products and services. But there were several concerns over the accuracy of these results as all the Market Researches seek their results to be more accurate. Accuracy level and many more factors of the researches have been improved a lot as it is well benefited by the technology in modern days.
Survey Research Lanka (SRL) which has been the most accurate result provider in the Sri Lankan content as that they had a fantastic improvement of their research procedures during the last couple of years as they were able to adopt new technology into their research purposes. Although they have not completely automated their Market Researches due to certain reasons, they have automated two of their major products and let the customers sense the new technology.
SRL COSNet and SRL Super Trak are web based applications that are already available in use and almost all the customers have given their positive feedbacks on these two products being web based and the advantages provided to them subsequently.
SRL COSNet is a 24-hour-On-line Media Information System that provides the advertisers and related companies to track the publications that they have made on television and radio channels.
SRL Super Trak is a system that monitors the supermarket buying behaviors of consumers according to the Product, Brand and other several parameters.
Survey research Lanka is willing to release the next version of their annual media survey (SRL Media Facts) also as a web based applications and they expect to have a huge demand for it as well. In further, they expect to automate the data gathering mechanisms as well with the availability of Android mobile devices that can be sent through the data collectors so the data collecting procedure will be much easier and accurate.
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