How Facebook Is Catching Up With Google+
A couple of months back, the attention was on the features of Google+, the new Social Networking Site of Google, which were being sparingly revealed to the world, much like a shrewd merchant revealing the end of the silk he is holding out to the customer. Of course it succeeded in generating the huge worldwide interest in Google+ and the phenomenal growth in its membership. ComScore, a highly reputed business analytics site reported that Google+ now has 25 million users while it took around three years for Facebook and Twitter to achieve the same.
While the membership has no doubt shot up, it is not clear how the users have accepted the features of the new networking platform like Circles, Hangouts, Instant uploads, Sparks and Huddles. Serious doubts have been raised how useful and user friendly they really are, despite the added features Google introduced, leveraging on its own Browser, Chrome.
It was expected that Facebook will inevitably introduce improvements to counter what Google would be offering in the new platform. In fact over the course of the last three months it has already silently introduced several small features and some important one like video chat incorporating Skype.
However, the most important improvement to the site which could counter the much tooted features of Google+ were announced only last week in the Facebook blog. Unlike Google, Facebook has preferred to clearly explain the changes in very simple ‘before’ and ‘after’ the change style, which everyone can understand and are widely appreciated. Though there was favorable opinion from experts, you could only palpate the richness of the goodies offered by Facebook only since a couple of days. To be fair, they have turned out to be good stuff much of the 750 million members of Facebook are going to like and appreciate.
The changes according to Facebook in a nut shell are:
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“A bunch of improvements that make it easier to share posts, photos, tags and other content with exactly the people you want, to make this more visual and straightforward, bye moving most of your controls from a settings page to, right next to the posts, photos and tags they affect. Plus there are several other updates that will make it easier to understand who can see your stuff (or your friends') in any context, organized around two areas: what shows up on your profile and what happens when you share something new”