How Green Is Your Apple? - Page 2
This makes the MacBook Air and Apple’s last two iPhone updates virtually impossible to repair or easily recycle and thus environmentally questionable to say the least.Cynics and critics would perhaps also suggest Apple are trying to bully the people behind EPEAT into changing their evaluation procedures by pulling some 29 already listed products off the register. But really, would a global giant like Apple throw its weight around like that? At the end of the day though, Apple may not worry much about loosing green / environmental credentials now, as they move down the road of closed box electronics where brand loyal consumers cant repair, upgrade or tinker with the innards of their machines, forcing them to buy new ones!
Not a green way of working at all, but if those customers stay as brand loyal as they have shown to be in the past, great for business and increased sales.
There has been a string of dents to that shiny veneer of loyalty in recent times, not least the connection problems with the iPhone, false and misleading advertising in Europe, allegedly covering up abuses and slave labor at production lines, numerous court cases and secretly collecting users personal data. Whilst there is little sign at the moment of Apple loosing the confidence of its customers, there is a limit to how far brand loyalty can be pushed before it reaches breaking point and consumers realize it isn’t worth paying way over the odds for a supposedly ‘cool’ gadget, especially when that gadget is no longer the coolest thing on the block!