How Qumu and IBM are Bringing 'Youtube with Speech Search' to Business

Author: Iain Alexander
Published: January 24, 2013 at 4:15 pm

Youtube, the world's largest video sharing platform is a benchmark for content and creativity, but when it comes to business, Qumu has an edge we simply can't ignore.

Have you ever surfed for your favorite videos only to discover that they have been deleted, or re-named? Sometimes it's hard to find the content you love, and because there are so many videos out there, we can easily get lost, and not find a way to re-trace our steps. Now take that problem and think "Speech Search".

Imagine that you can find your favorite videos no matter what device you're on with simple key phrases or comments you heard. Whether it's a conference, webinar, expert video, or just any general 'How To' video you really liked, speech search can help you find that specific video instantly. Now take that context within the workplace. In 2013 the idea of a 'Corporate Youtube' will become a reality, and it's about to change the way we search for and consume content, while we work. In a recent interview, Steven Ferrigno, Vice President of Qumu highlighted how corporate communication with video was changing:

"Video is a more effective communications tool than text. Employees have become savvy creators and consumers of video in their leisure time. They increasingly expect their corporate communications to be as vivid and interactive as the content they encounter on sites such as Hulu and YouTube."

Companies like Ragan Communications have also taken onboard the idea of ‘Corporate Youtube’ and encouraged communications professionals to engage with these new tools to empower their employees:

"You're probably taking some video of your child and posting it on your Youtube channel, well that's what people want to do at work today. This is changing corporate communications. Employees can teach each other and come from a meeting and summarize the results of that meeting and then share it through an Enterprise Video Platform." - Mark Ragan, CEO of Ragan Communications.

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