iAds Are Coming to iPhones. Yes, iAds.
This whole iThing has gotten absurd. It started out as a lifestyle brand, what with iMac, iPod, iPhone and the iDiotically named iPad. But now they're tacking that stupid lowercase "i" onto the front of advertisements.
At the iPhone OS 4.0 preview today, Steve Jobs announced their new mobile advertising platform, iAds. If you review the reports of the introduction, Jobs seemed pretty darn excited about the new platform, asking people if they'd ever seen such incredible mobile ads. If you are still sharing Kool-Aid with Jobs, you're probably as excited as he is - but you aren't copping 40% of the revenue off of each one, like Apple is, so simmer down, sport shoes.
According to Jobs, developers need money (no shit). So these awesomely cute and interactive ads are just the ticket. Jobs talked about serving an ad every three minutes, which will give the average app user 10 ads per day to help drain the non-replacable iPhone battery. How awesome is that?
Think about it for a moment: what's better than sitting through an ad every three minutes, especially if it's served to you by someone that knows your name, address, phone number and current location? Bottom line, though, is that this will probably be just fine for the vast majority of fans of Apple-flavored Kool-Aid, because if Jobs like 'em, and they have an "i" in front of them, they must be fine.
For the rest of us though, here's a suggestion to Apple: if you want to serve ads, fine - serve ads. I don't want 'em, I won't run an app that serves 'em, (but then I won't buy an iPhone, either) but if that's what you gotta do, go for it, it's a free country.
But eventually, even the most hardcore Apple fans are gonna see through your marketing program if you don't quit drugging them with shiny toys while you build the garden walls higher and higher around them, feed them iPoop, and tell them they're eating iCaviar.
Photo Credit: Techcrunch