If Household Landlines Drop Will Mobile Marketing Be More Valuable
If you're like most people who want to save money, de-clutter your home and still be connected at the fasted download rates available then you may be thinking about ditching your landline and relying on your mobile more. Less than two thirds of those under 30 years old connect a landline when they move out and this is expected to jump to half in the next three to five years.
About 15% of mobile phone users no longer have a fixed-line telephone at home, says a survey of 18,000 people conducted by ACMA (Australian Communications and Media Authority). But why is this? Well it's quite clear after Global Mobile hit the streets and spoke to a group of under-30-year-olds to find out the top three reasons.
1. Cost. The average cost to keep a home phone you never use is approximately $25 monthly i.e. you only use it to have broadband Internet in your home. Given the fact you can now get naked connections (connections that no longer need a live home phone account) this means more and more people are switching to naked connections. The providers are smart enough to price a naked Internet connection less than $25 extra to ensure you can see the cost benefit and switch.
2. Clutter/Wireless. The majority of people thought it was a no-brainer and would prefer to have an Internet connection with no wires. Why would you want cords running in your home office when you can go wireless?
3. Mobile Phone. The mobile phone is the number one personal device in the world today. In Australia. penetration has surpassed 100%; there are more mobile phones than people now. The costs are dropping month by month with unlimited plans starting from $70 a month. So why would you pay $25 monthly plus call charges when you can consolidate your services and reduce your costs by using your mobile more?Continued on the next page