iPad App Review: The Daily - Page 2
Still promising and potentially redefining
Although it may not be worth the time and money spent on the project, The Daily does represent a change in how news can be delivered. Unlike FlipBoard, I enjoyed the organization that comes with a news app designed for readers. And unlike other news apps such as The Economist, I feel like I'm getting a different experience than just a port of the paper edition. This makes me want to enjoy The Daily more, and as the app grows to include more of those cool features (the 360-degree view of Cowboys Stadium for the Super Bowl, animated football plays, and a fine Sudoku interface), I begin to see the light in terms of how the application could replace a newspaper or periodical subscription.
What needs updating soon
A lot of early reviews reflect frustration on the number of crashes experienced with the application. This is akin to someone closing your magazine every now and then and you're left to scramble for the page you last read. I experienced several crashes during my hours of exploration, though it seems that patience and applying the general iPad no-crash rule (don't touch the page when there's a spinning circle on it) seem to extend the app's longevity. Other users are mad about the included ads, and while they are a minor nuisance, they are also easy to spot (spinning circle, black background) and thus easy to skip. With weekly operating costs hitting half a million, I suspect the ads are here to stay.
The price is right?
Interestingly, I haven't noticed too much backlash against the pricing structure. The fact is that for $0.99 a week, or $39.99 per year, The Daily might have discovered a price point that users would deem to be worth paying for, especially if content is updated every day as opposed to once a month. It will be interesting to see what happens when the 2-week grace period included with the free app runs out for this first wave of users.