Is Google Too Powerful?
This past week, Google changed its search algorithm. A sweeping change that sent a shock wave across the Internet. The targets were those so-called content farms. Sites that are of little or no value to searchers and are, instead, sites intended to rank highly for coveted keywords in order to get the user to visit the site, artificially inflating the relevance of that site.
Unfortunately, there were some losers in the mix. Losers that didn't deserve the dip in traffic. Sites that create original content and are truly beneficial to people, who are getting their latest gossip fix of world news and trends and, gasp, opinion.
In this day and age, many people derive their entire income online. Though I agree, in theory, with the update, it leaves me wondering if Google is too big for itself.
Google is a supporter of net neutrality as defined here:
Network neutrality is the principle that Internet users should be in control of what content they view and what applications they use on the Internet. The Internet has operated according to this neutrality principle since its earliest days... Fundamentally, net neutrality is about equal access to the Internet. In our view, the broadband carriers should not be permitted to use their market power to discriminate against competing applications or content. Just as telephone companies are not permitted to tell consumers who they can call or what they can say, broadband carriers should not be allowed to use their market power to control activity online.
But cross Google the wrong way, and you're screwed. Who's to say what the "wrong way" is. Who defines this? Is it OK that one company has such an enormous impact and reach? Is this a monopoly on the Internet?
Something is rotten in Denmark, and I am wondering when it is that we get to stand up and say this is wrong. Do we even have that right? It seems the only way is to bypass Google. But consider that 80 percent of all Internet users, across the entire planet, use Google. Daily.
That's a LOT of power for just one company. With that awesome power should come some type of oversight.
This past week has proven that Google does not know all. There were thousands of quality sites that are now laying off workers, or outright closing their doors.
All because one company decided that they were going to take a stand. As I said, in theory, the update was great. The actual result? It sucks.