IZOD IndyCar Series Sets A Social Media #hashtag Agenda - Page 2
So basically, as was written in the article titled "Brazilian Changing Of The Guard, Barrichello In As Meira Leaves IndyCar", what we will expect to be hearing from the PA speakers in the stands, at every 2012 IZOD IndyCar Series venue during the season is – "Ladies and Gentlemen … start your 'Tweets'!"
The IZOD IndyCar Series has set an agenda to utilize the Social Media platform of Twitter that allows fans to communicate to one another in 140 character (or less) messages known as "Tweets". If one were to use their smartphone, iPad, tablet, or laptop to post the messages, and wanted to follow what others who were following the comments and on-track action of a particular race, all one would need to do is employ the search method of locating messages through the use of a "HASHTAG". A HASHTAG takes the form of an indexing tool utilized in real-time to send messages and look at messages on Twitter ... it opens the door to the discussion room of that IZOD IndyCar Series race so socially, we all can participate in the process.
Mario Andretti, always in command, three generations of Andretti get a kick out of Tweet'n on Twitter. Image Credit: More Front Wing
This excerpted and edited from Pressdog -
IndyCar Sees More Twitter Integration, Hashtags, Driver Engagement in 2012
Pressdog - March 05, 2012
IndyCar fans can expect Twitter handles on race broadcasts, much stronger at-the-track Twitter presence and a set of event-specific hashtags in the 2012 race season.
The series is also trying to provide teams with resources and expertise required to engage fans through expanding social media avenues including Twitter.
Kate Guerra (@kateguerra4), public relations coordinator and manager of social media for IndyCar (@IndyCar), said last week NASCAR (@NASCAR) may have made a big social media splash in Daytona, but IndyCar also recognizes the value of social media like Twitter to engage fans and has been building its Twitter efforts since late last season.
Guerra said last fall IndyCar CEO Randy Bernard (@RBINDYCAR) and COO Mark Koretzky “said to me we want you take over our social media and we really want you to just go for it. We want you to do anything you can to help us out. We want you to reach out to everybody in our atmosphere — teams, drivers, sponsors, tracks, local social media influencers and more. We set goals where we want to be every month.”
IndyCar has four primary social media thrusts planned for 2012.