MarkedUp Launches Analytics for Windows 8 Phone, Desktop Apps

Author: Geoff Simon
Published: December 22, 2012 at 3:54 pm

It's no wonder it didn't happen sooner given that the desktop app economy is about 10x larger than any other native development platform. Estimated to be around $100 billion industry, the desktop software market was ripe for a solution that seemed to be so prevalent on other platforms with far less reach. Something that could help drive free-to-paid conversions, increase user satisfaction, interaction and help give developers insights on how users behave, and more importantly what can be done to increase profits. This is the reason MarkedUp decided to launch out of Santa Monica's MuckerLab by supporting Windows first. You can find the text of their announcement here.

markedup app analytics on windows surface

 Yes, the company does have plans to provide their analytics to other mobile and desktop platforms, but according to MarkedUp CEO Aaron Stannard, a former Microsoft Developer Evangelist, there was, "...a huge vacuum in the marketplace for premium apps that monetize directly through sales."  Stannard goes on, "When I worked at Microsoft, I had a chance to work closely with dozens of app developers who were porting popular iOS and Android titles to Windows Phone and Windows Desktop – absolutely none of them had found a viable analytics solution much less a solution that provided them the analytics and information they need to sustainably monetize their apps on ANY platform"

Author Michael Carney, in an article for Pando Daily argues that while many view desktop software as a thing of the past, "the reality is that there is likely a convergence of platforms taking place where a single operating system, and thus a single version of each piece of software, will soon operate across a wide variety of devices form factors from smartphones, to tablets, to PCs." And he believes, along with many others, that Windows 8 will lead this convergence. Even Apple is making progress by integrating many OSX and iOS capabilities. 

Currently MarkedUp is in a public beta release, and the first 500 developers to register for the service will receive a free 2-year license with unlimited use. Normally the service would include the first 1,000,000 data points for free and then users charged $99 per additional million data points. But for now, and at least through the end of Q1 2013, the service is completely free. Before launching their public beta, the company was working internally with Microsoft BizSpark and Generation App program developers.

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Article Author: Geoff Simon

Geoff Simon is currently the owner/operator of Simon Search Marketing, a small search marketing firm in Los Angeles, CA. Previously Geoff worked in a content optimization, search analyst role at Disney Interactive Media Group, Intermark Group and G2 Direct & Digital. …

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