Mobile Web Predicted to be 2x Size of Desktop Internet
They are everywhere. You can't escape them. Mobile phones are more rampant than the swine flu. News today from Morgan Stanley predicts that the mobile web will eventually be "at least 2x size of Desktop Internet."
Driven by 3G adoption and the increasing popularity of smartphones, the financial services provider predicts that smartphones "will out-ship the global notebook + netbook market in 2010E and out-ship the global PC market (notebook + netbook + desktop) by 2012E."
In particular, Morgan says that Apple's iPhone/iTouch/iTunes ecosystem "may prove to be the fastest ramping and most disruptive technology product / service launch the world has ever seen," while "a handful of incumbents (like Apple, Google, Amazon.com and Skype) appear especially well positioned for mobile changes."
This bodes very well for the likes of every major cell carrier, app developer and service provider. It is evident that mobile devices are getting smarter and smarter, which is a key reason for higher overall adoption rates of mobile devices. In fact, comScore released a study in November about touchscreen mobile phone adoption in the U.S., which showed a significant 159-percent growth rate during the past year to 23.8 million users in August 2009.
Morgan Stanley might be barking up the right tree.