My TEDx Talk: Problem-Solving and Adaptation in a Digital World - Page 2
2012 Theme: Synergy
Miraculous things can happen when two separate entities come together: a hodgepodge of chemicals create the functioning cells of our bodies; the collaboration of individuals have created Pyramids, Civil Rights movements, and Space Stations (and now, this TEDxMSJHS event!) Since we began our studies at Mission San Jose High School, the words of John Donne inscribed on our bell tower have resounded: “No man is an island.” Through TEDxMSJHS, we hope to offer our audience an array of new and valuable perspectives, to foster the mentality that the whole is greater than the sum of its parts, and to catalyze the next collision and fusion of multidisciplinary ideas—the next synergy.
Problem-Solving and Adaptation in a Digital World
By Bill Zarchy
Twelve years ago, at the turn of the century, when you guys were five or six years old, Bill Clinton was president, hardly anyone knew what a text message was, there were no Apple Stores yet, and all my projects were shot on film. But now, the digital cosmos swirls about our heads, and data of all kinds blows through the air, to our phones, our computers, our TVs, our devices.
In my field, cinematography, the changes have been momentous: Film started to fade out of my professional life years ago, and now Kodak is bankrupt, and everything I shoot is in HD Video, or some file-based digital cinema format.
The high-definition camera on my phone has finer resolution than the expensive, professional, standard-def video cameras I was shooting with just a few years ago. Moving images, words, and all kinds of content are easy to acquire and share globally at the drop of a login. Which sometimes brings up a question from content buyers, many of them clients of mine: “Why should I hire you guys to do this? My nephew could shoot this video on his phone and edit it on his laptop.”
But it’s not always that simple. I tell my cinematography students: It’s not about the gear. It’s about releasing your creativity. The mere ease of image acquisition (which we used to call photography), doesn’t solve the many problems that arise during production. Regardless of the recording technology, filmmaking is a collaborative process, often involving dozens or hundreds of people. Film crews exhibit boundless improvisational ingenuity, adapting the tools and techniques of cameras, lights, rigging, psychology, and rapport, to new and unpredictable situations every day. I'm going to show you three examples of crews meeting technical and interpersonal challenges with creative problem solving.Continued on the next page