New Startup Allows Users to Translate Rap Lyrics into Normal English
Since the rise in popularity of rap music, few have questioned the distinct lyrical attributes commonly associated with the genre. But a new website, Crackerize.com, is re-interpreting the meaning of those lyrics by “translating rap lyrics into English.”
Launched in May 2012, Crackerize.com states that its mission is to put a fun and hilarious spin on classic rap songs, helping people understand them from a completely different perspective.
Examples of translations include the hit song “This is Why I’m Hot” by MIMS translated to “These are the Reasons I am Currently Experiencing a Wave of Success” and TLC’s hit “No Scrubs” translated to “No Guys that are Broke, Unemployed, or are Otherwise Losers.”
The site includes translations of entire songs; not just title translations. For example, Salt-N-Pepa’s hit song “Push It” has its signature line “Ah, push it; push it real good” translated to “Yes, thrust your hips forward; thrust them hard and with meaning.”
The site features a voting system meant to highlight the particularly clever translations, or “Cracks.” Unregistered users aren’t allowed to participate in the voting system, but may freely participate in the social sharing element. Authors of Cracks receive points when their Crack receives votes, but the site states that points are currently only good for “bragging rights.” It does, however, state that points will soon be redeemable for rewards.
Headed by founder & CEO Jayson DeMers, also CEO of AudienceBloom (a Seattle-based SEO agency), Crackerize.com has made a splash across popular social media channels.
“My ultimate goal for Crackerize.com is to make people smile,” DeMers says. “And there are so many different ways to do that with our translations of rap lyrics. By creating funny videos and images using these translations, hopefully we can put a fun new spin on the old classics everyone has come to love and know. We want people to go back and listen to their old favorites again, this time from a new perspective.”Continued on the next page