Next From Amazon: A Kindle for Movies?
Is Amazon planning a movie streaming Android tablet? If reports are to be believed, the internet retailer is aiming to build on the success of it’s flagship tech item, the Kindle e-book reader, with possibly two tablet devices geared towards the delivery of movies and TV shows from the internet.
The success of Kindle was always going to rely on the availability of good quality, varied and value-for-money content. PCs, Macs and other devices had the functionality to download books of one sort or another years before Kindle came along. But, in much the same way as there were MP3 players before iPod, Kindle has the right balance of desirability / functionality / ease-of-use for consumers. It is now set to generate up to $8bn for Amazon by 2012 according to some reports and therefore is a logical model for the company to follow with a new product.
But hang on, Amazon does not “own” movie and TV content right now does it? So how can it emulate Kindle with a movie-streaming device?
The challenge for Amazon as a business is to tackle the legality of movie and TV content for streaming, rather than the technology. In the UK, BBC and others have successful streaming services already delivering their TV content. Movie companies will want to do the same. Engaging in meaningful dialogue with commissioning executives and movie studios about getting their shows and films out to a new market will be a challenge, albeit a potentially hugely rewarding one in the long run. Amazon may want to keep a close eye on how Apple progresses with it’s expected cloud music service too.
A likely market for this kind of service is the business traveller, starved of the shows they love to follow when at home. These people will not have an issue with paying a premium price, but they will absolutely expect Quality, Choice and access to their content, regardless of which country they are traveling in
Developing and marketing a desirable piece of tech is already on Amazon’s CV. Legally streaming copyright movie and TV content in HD across the world is not. Yet.