RIM changing BBX name to BlackBerry 10 after Court Ruling

Author: Jesse Bauer
Published: December 07, 2011 at 8:23 am
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After a few fists thrown (metaphorically of course) in the court room between a company called BASIS and Research In Motion, a US Federal Court ruled in favor of BASIS that the 'BBX' name trademark belongs to BASIS. RIM attempted to ignore attempts from BASIS to drop the name after RIM announced its' next mobile OS would be called BBX back in October 2011. Since then, BASIS took it to Federal Court and won a TRO (temporary restraining order) against RIM from using the 'BBX' trademark any further.

Since the ruling on Tuesday, RIM tweeted from the BlackBerry DevCon Asia conference that the new name for the next generation of BlackBerry mobile devices will be called 'BlackBerry 10', which coincidentally is the number for Roman numeral 'X'.

A quick statement from RIM over the naming change;
"The BlackBerry 10 name reflects the significance of the new platform and will leverage the global strength of the BlackBerry brand while also aligning perfectly with RIM's device branding"

Source - Twitter


Via - BGR

 
 

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Article Author: Jesse Bauer

Born and raised in Saskatoon, Saskatchewan, Canada, I run a Corporate Information Services team at a worldwide software company. I enjoy keeping up with all things Android and technology related, whoopin butt online in ModNation Racers, keeping up to …

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