RIM changing BBX name to BlackBerry 10 after Court Ruling

After a few fists thrown (metaphorically of course) in the court room between a company called BASIS and Research In Motion, a US Federal Court ruled in favor of BASIS that the 'BBX' name trademark belongs to BASIS. RIM attempted to ignore attempts from BASIS to drop the name after RIM announced its' next mobile OS would be called BBX back in October 2011. Since then, BASIS took it to Federal Court and won a TRO (temporary restraining order) against RIM from using the 'BBX' trademark any further.
Since the ruling on Tuesday, RIM tweeted from the BlackBerry DevCon Asia conference that the new name for the next generation of BlackBerry mobile devices will be called 'BlackBerry 10', which coincidentally is the number for Roman numeral 'X'.
A quick statement from RIM over the naming change;
"The BlackBerry 10 name reflects the significance of the new platform and will leverage the global strength of the BlackBerry brand while also aligning perfectly with RIM's device branding"
Source - Twitter
Via - BGR



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