RIM Turnaround Plan is to Upgrade BlackBerry Customers
Research In Motion has a plan under the new CEO Thorsten Heins, and it would appear to be one that most companies should take seriously. The plan...to keep existing customers happy with upgrades into new BlackBerry devices. Really this should be, and usually is, the best way to keep cash flow positive. Keeping the people who have already committed to your product happy, is the best way to get more money from them. RIM seems to believe in this sales tactic.
Thorsten told Reuters and Wall Street Journal that they will begin working with U.S. carriers to bring packages together which will make upgrading customers into BlackBerry 7 devices attractive. Apparently only 10 - 20% of BlackBerry users have a BlackBerry 7 smartphone. Once they get majority of their customers into the latest devices, making the switch to BlackBerry 10 devices later into 2012 will be much less daunting a task. There was also mention of an LTE enabled PlayBook coming out in Spring 2012, which should peak interest again along with a BlackBerry PlayBook 2.0 OS upgrade.
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