Samsung Goes Gangnam Style - Page 2
“In order to upgrade its image from a Korean company doing business globally to a global company which happens to be Korean, Samsung has some work to do and the Gangnam style lyrics provide a few lessons for Samsung. In the video, PSY describes the characteristics of a desirable lady.
따사로운 인간적인 여자, 커피 한잔의 여유를 아는 품격있는 여자
(A humanistic woman with a warm heart … a dignified woman who knows how to relax over a cup of coffee) Those two characteristics, being humanistic and knowing how to relax, could be key to a desirable corporate culture that attracts a younger global generation.
The Gangnam Style Lyrics offer another perspective that might signal Samsung’s position in dealing with Apple. Samsung’s “attitude” is summarized in these Korean lines:
지금부터 갈때까지 가 볼까?
(From now, shall we go all the way to the end [of the road]?..)
뛰는 놈 위에 나는 놈, 나는 뭘 좀 아는 놈
(Above a guy running, there’s a guy flying. I am a guy who knows a thing or two…)
Samsung may think that they know a thing or two over Apple who is running.”
Samsung’s Gangnam Style shows its tenacity to continue to fight in court battles around the world and retain its market leadership…with ATTITUDE.
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