Feature: Apple's iPad

Squrl Video Finder Supercharges Search with Holiday Release

Author: Dr Laserfalcon
Published: December 21, 2012 at 5:28 am

Squrl, a top iOS video search and play app, supercharged their cross-platform video finder with the addition of auto-complete and search history. Similar to Google’s web search, Squrl users now are given suggestions while searching based on the web’s most popular video search strings. Squrl is best known for its ability to find video across YouTube, Netflix, Hulu, Vimeo and other major sources, offering a one-stop shop for mobile viewers.

While some of the auto-completes are very straightforward (the phrase ‘Ga’ goes straight to a run down of Gangnam style remixes and parodies), others speak to mobile users’ unique video taste. A search for ‘How to’ yields such auto-completes as how to save a life, how to make a paper ninja star, and how to love lil’ Wayne.

Search auto-complete follows several other Squrl features designed to tailor videos directly a user’s interest. The Squrl Recommendation engine scours the web to find videos a Squrl user will like, once they have watched at least five Squrl videos. The playlist preference also gives users the opportunity to pick a subject of interest (such as Comedy, Tech, Cool Blogs, or Art & Design) where they can discover videos they had not previously searched for.

The newest Squrl version also saves a users’ search history, so that a particularly eye-catching session of video discovery can be replayed by finding a favored search in the search bar drop down menu. Also in the latest release is a change to Squrl’s invite friends feature, which allows users to share Squrl with Facebook, Twitter, and email contacts in a single screen.

Founded in 2011 and based in San Francisco, Squrl is a top rated mobile application available for iOS devices including the iPhone, iPad, iPod Touch and Apple TV via Airplay. Users who watch videos on Squrl average over five and a half visits per week.


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Article Author: Dr Laserfalcon

Dr Laserfalcon is a bio-hacker, satirist, chess teacher and writer. Formerly Head of Content at Frequency and Webby award winning Web TV producer at BoingBoingtTV.

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