Stars Shill at CES 2010
At most trade shows in Las Vegas, you'd expect to have a chance to see celebrity lookalikes, as exhibitors pull out the stops to get traffic to their booths so sales people can hawk their wares. Elvis, Marilyn and other dead but famous folks made predictable appearances at the annual gadget-fest.
But there were actual celebrities participating in attracting buyers to parties and booths throughout this past week's show. In a random association of technology and entertainment, Pauley Perrette from the CBS hit NCIS drew long lines for a picture and autograph with her at the stand of semiconductor maker, Marvell.
Over at the Atomic Testing Museum, Star Trek fans jostled with security guards to get close to LeVar Burton and Brent Spiner. The event, hosted by the Parnassus Group, featured popular blogger Robert Scoble as well, who had his own receiving line of young writers hoping to meet him.
Kid Rock performed at a private concert hosted by Qualcomm. Guests of CES spend as much time jockeying for party invites as they do working their way through the show exhibits, and the Qualcomm event ticket was highly coveted by the international audience.
Other stars that flowed through the CES show floor and party circuit included Taylor Swift, Lady Gaga, Dr. Dre, Drew Carey, P. Diddy, Tommy Lee, Joba Chamberlain, Prince Fielder, James Patterson, Bette Midler and CBS sportscaster James Brown.